FOR IMMEDIATE RELEASE
Gangster Squad Car by SanctionD
ATTICUS FIREY AND SANCTIOND™ HIT THE ROAD WITH “GANGSTER SQUAD” CUSTOMIZED CAR
Mister Cartoon’s Automotive Care Product Line Collaborates with Warner Brothers for Recently Released Film
LOS ANGELES, CA (January 24, 2013) – Mister Cartoon’s Sanctiond™ premier car care brand announces collaboration with Warner Brothers on the customized Gangster Squad car—a 1939 Chevy Master Deluxe with hand-painted murals depicting images inspired from the movie—complemented by a limited edition product line featuring Spray Detailer and Tire Glaze with label art designed by Mister Cartoon.
The Gangster Squad car wasunveiled at the Los Angeles VIP film screening after-party and displayed at the 2012
Gangster Squad Products from SanctionD
Los Angeles Auto Show. The vehicle traveled the country on an exclusive film screening tour where guests were invited to select theaters for advanced screenings of the movie. The car was on display on the red carpet for the film’s Hollywood premiere on January 7th, 2013.
“It’s a great experience to be able to attach my brand to another piece of art, such as the film Gangster Squad,” said LA artist and Sanctiond™ founder Mister Cartoon. “It’s artistic filmmaking and I’m honored to be involved. These are some of my favorite actors and I treat this as a collaboration with them”.
Sanctiond™ CEO Atticus Firey says, “This high-profile car and its priceless paint job deserves only the best care, which is why we sent the Sanctiond™ Mobile Detail Unit with the customized Gangster Squad car to each stop, giving away free product and car detailing services to guests. Ten VIP kits were also gifted to winners fromlocal radio station contests.”
The Gangster Squad bomb features Candy Cobalt Blue flacked fenders, Bentley Black paint for its exterior and white gold leafing with Candy Blue accents as well as Mister Cartoon’s movie-inspired murals. The car is slammed to the ground via custom airbags and rides on handmade 72-spoke Zenith 14-inch wire wheels. The custom interior features Aston Martin suede diamond pattern inserts, hand-woven floor mats,Japanese leather seats with a suede headliner. The audio system was provided by Rockford Fosgate and includes custom-molded TVs added in the dash.
Warner Bros. Pictures’ and Village Roadshow Pictures’ Gangster Squad hit theaters nationwide on January 11th, 2013.
For more information, please visit, www.Sanctiond.com and follow on Facebook/Sanctiond, Instagram/Sanctiond, Twitter/@SanctiondAuto
About Sanctiond™ Automotive Group, LLC
Sanctioned Automotive Group, LLC parent to Sanctiond™, is first to launch a lifestyle brand of car care products targeting a culturally diverse consumer whose passions for music, fashion, art, community, and sports are centered around and enabled by their cars. Conceptualized and created by the most innovative minds in automotivecare and culture-first marketing, Sanctiond™ satisfies the unmet needs of the fastest growing segment of consumers. The brand is an extension of Sanctiond™, the premier house brand of SA Studios Global. Sanctiond™ merges distinctive and relevant content and products with multiple touch-point marketing experiences.
About Mister Cartoon
Mister Cartoon, born and raised in Los Angeles,began his career as a graffiti artist in the 1980s and quickly gained notoriety for his unique tattoos, custom low-rider car work, album cover designs, logos, exclusive advertisements, and collectable limited edition products. His richly detailed, hand-rendered designs adorn the bodies of countless celebrities such as Beyoncé, Eminem, Carlos Boozer, and Christina Aguilera. His work has been featured in exhibitions around the globe, and a myriad of companies, including Xbox, Casio, Diesel, and Nike, have commissioned his talents. Mister Cartoon continues to build a diverse, devoted, and loyal global fan base.
About Gangster Squad
Directed by Ruben Fleischer (Zombieland), Gangster Squad stars Sean Penn, Ryan Gosling and Emma Stone, and focuses on the 1940’s story of Mickey Cohen as he tries to take reign over Los Angeles. For more info on the film, visit www.gangstersquad.warnerbros.com.
For information regarding Sanctiond™ please contact Victor Carrillo, The I.D. Agency (email@example.com) or Ashton Stronks, SA Studios Global (Ashton@sastudiosglobal.com)