Music Legend and Car Collector Snoop Dogg Takes Equity Stake in Sanctiond Automotive to Collaborate in the Creation of The Ultimate Car Care Brand
LOS ANGELES, CA – October 31th, 2012 – Global Music Icon Snoop Dogg announced today he is joining Mister Cartoon as a business partner and ambassador of the Sanctiond™ Automotive brand. Over the years Mister Cartoon and Snoop Dogg have collaborated on numerous projects. History is made today with a brand conceived and developed by two major cultural icons.
“This is a great day, to have someone I admire as an artist who is also a fan of the product, join my company in this capacity” says Cartoon “Like me, Snoop is passionate in everything he does. We have a unique bond as artists and car lovers.“
Sanctiond™ targets a younger and culturally diverse population, which is the fastest growing segment of consumers, yet currently underserved by all car care brands on the market. Sanctiond™ specifically appeals to this audience, while also pioneering a unique emphasis on the subcultures of music and art, which go hand-in hand with the cars they cherish. Through Mister Cartoon’s latest partnership with Snoop Dogg and a well-oiled network of celebrities and car enthusiasts, Sanctiond™ is quickly being defined as the authentic and relevant car care brand birthed from the streets of Los Angeles, the epicenter of car culture.
Mister Cartoon Sanctiond™ is a growing collection of 15 products; including car wash, waxes, polishes, spray detailers, interior cleaners and conditioners, and a trio of innovative tire shines. Developed to exceed the stringent expectations of automotive painters and collectors, each product is a work of art in its own right, merging hand drawn package design with cutting edge product formulation.
“We have been wanting to do this for years”, says Snoop Dogg, “There are no cool brands that represent our lifestyle and with Sanctiond we are excited to bring our communities together through a common love of our cars and the shine we can put on them.”
The company plans to introduce an exclusive line of Sanctiond by Snoop Dogg products consisting of car wash, waxes, polishes, spray detailers and more. The line will launch initially as a limited edition. Snoop is working closely with the Sanctiond team of specialists to hand-craft the formula down to the smell, color, ingredients and branding.
Atticus Firey, Sanctiond Co-Founder and CEO, said “This is not a traditional endorsement deal for Snoop Dogg. In addition to being our business partner, he will provide global endorsement services, marketing support and strategic consulting for the brand. Snoop Dogg’s global recognition, trendsetting status and super cool persona enhances our ability to bring new consumers and revived energy into this category.”
To celebrate their partnership, Snoop Dogg will be with Mister Cartoon in Las Vegas at the SEMA show Thursday November 1, 2012 in booth # 25055 to help showcase their current line of product.
About Sanctioned Automotive Group, LLC
Sanctioned Automotive Group, LLC parent to Sanctiond™, is first to launch a lifestyle brand of car care products targeting a culturally diverse consumer whose passions for music, fashion, art, community, and sports are centered around and enabled by their cars. Conceptualized and created by the most innovative minds in automotive care and culture-first marketing, Sanctiond™ satisfies the unmet needs of the fastest growing segment of consumers. The brand is an extension of Sanctioned, the premier house brand of SA Studios Global. Sanctioned merges distinctive and relevant content and products with multiple touch-point marketing experiences.
For more information on Sanctioned Automotive Group, LLC go to www.sanctiond.com
For more information on SA Studios Global go to www.sastudiosglobal.com
About Mister Cartoon
Mister Cartoon was born and raised in Los Angeles. He began his career as a graffiti artist in the 1980s and quickly gained notoriety for his unique tattoos, custom low-rider car work, album cover designs, logos, exclusive advertisements, and collectable limited edition products. His richly detailed, hand-rendered designs adorn the bodies of countless celebrities such as Beyonce, Eminem, Carlos Boozer, and Christina Aguilera. His work has been featured in exhibitions around the globe, and a myriad of companies, including Xbox, Casio, Diesel, and Nike, have commissioned his talents. Mister Cartoon continues to build a diverse, devoted, and loyal global fan base.
About Snoop Dogg:
Snoop Dogg is a multi-platinum artist and entertainment icon whose ability to stay at the forefront of popular culture and new technology has resulted in unwavering relevance. His forthcoming Reincarnated project, which he will put out under his moniker Snoop Lion, includes a reggae album produced by Diplo and the Major Lazer production team, a feature-length documentary of his life and career which premiered at the 2012 Toronto Film Festival to rave reviews, a photo book and a non-profit initiative called The Mind Gardens Project. The full Reincarnated project is set to release early 2013.